Nike - Run Camp Nou
Experiential
- Brief
- Launch the new Nike React running shoe with a notorious brand action.
- Idea
- For a running shoe that is like no other we wanted to do something that has never been done before. With the help of FCB footballer Sergi Roberto we transformed the world's most famous football stadium into a running course for 30 lucky Nike app members to come and discover Nike React.
00:00
/
00:00
