Nike - Awaken the Phantom
Experiential
- Brief
- Launch the new Nike Phantom with an impactful and notorious brand activation.
- Idea
- Awaken the Phantom turned a forgotten Barcelona ghost station into a secret world built around Nike’s new Phantom boots. Through light, fog, football, and surprise performances, the experience brought the boot’s essence—precision, control, and unpredictability—to life in an unforgettable underground reveal.
