Desigual
Experience
- Role
- Creative Director
- Brief
- Create a brand experience for Desigual in Sonar Music Festival to communicate their new brand concept “liberate your inner artist”.
- Idea
- To represent our individual artistic energies we measured the unique electrical currents that run through us and transformed them it into a sound and colour aura that followed each person through the interactive space. Onionlab, a design and technology studio helped bring this project to life.
- The space also hosted meditation sessions and chill out zones to help people connect with their inner artist and immerse themselves the world of Desigual.
00:00
/
00:00
